My name is Nick Peterka. I am a massage therapist. And I believe the people who do this work deserve better than what they currently have.
This world is full of massage therapists and bodyworkers who have dedicated their lives to the care of other human beings through touch — sports massage, Thai, ashiatsu, craniosacral, structural integration, lomi lomi, prenatal, oncology, every lineage of hands-on work.
Or we might just say bodyworkers.
I prefer Kneady People — people who show up every day and put their hands on strangers and try to help. That work is meaningful. It is often undervalued, frequently isolating, and almost never celebrated the way it deserves to be.
No fluff. No “transform your practice.” Just the actual tools, content, and people that make the business side of body work less of a slog.
01
Content Studio
Drafts content for you — social posts, captions, emails, reel scripts, blog posts, whatever format you're working in — in your voice.
Coming Soon→
02
Tools
A growing library of small, focused tools — earnings comparison, SOAP notes, rate raiser, session timer, brain breaks. Some open, some signed-in.
Live→
03
Directory
A verified listing on the Kneady Directory and a pin on the public map. Real clients searching by zip code, modality, and specialty find you, not the algorithm.
Members→
04
Kneaded Goods
A small shop — apparel for working hands, drinkware for slow mornings, plus a hand-picked shelf of books and tools we actually keep around the practice.
Coming Soon→
05
Community
A private room for massage therapists and bodyworkers — every flavor of hands-on work. Posts, chat, embedded photos and video, DMs, live sessions, recordings. No grifters, no influencers.
Coming Soon→
06
News & Podcast
Kneady News, one email a week — industry stuff worth knowing, links I actually read. The Kneady People Podcast, conversations with practitioners who built something.
Coming Soon→
03 / The Studio
Stop staring at a blank screen.
Kneady Content Studio drafts whatever you're writing — Instagram posts, captions, reel and TikTok scripts, YouTube scripts, full blog posts, LinkedIn posts, tweets, emails — in your voice. For massage therapists and bodyworkers, by one of us who got tired of bad templates.
✓Trained on real practitioner content — not generic wellness AI slop. It knows fascia from a vibe, myofascial release from astrology.
✓Trained on your voice — paste in a few writing samples once and the Studio holds your tone every time. Sports, Thai, ashiatsu, craniosacral, structural, prenatal — your modality, your specifics.
✓Pick the format you need— short post, long-form blog, reel script, email. The Studio matches each format's rules and pulls from a citation-checked anatomy + wellness library so the facts hold up.
Drop a few things you've written and the Studio distills your tone — phrasing, cadence, how you handle a clinical detail vs. a joke.
2. Topic
Say what you want to talk about.
A sentence is fine. Drop in a story, a pet peeve, a clinical observation, an angle on a session that just happened.
3. Format
Pick where it's going.
Instagram post, reel script, full blog, tweet, email, LinkedIn. The Studio shapes the output to the format's rules.
04 / Directory
Get found by the right clients
Every member gets a verified listing in the Kneady Directory and a pin on the public map. People searching for a practitioner — by zip code, modality, or specialty — find you, not the algorithm's pick.
Mentor Match is a sibling to Kneady Directory — except it's practitioners finding the people who help them grow. Business coaches for pricing, scope, and scaling; burnout and mindset coaches; and teachers of the craft itself — a seasoned Thai or craniosacral practitioner taking on students.
One library, three tiers. The free ones are genuinely free — no email gate. The Members tier comes with a Founding Member subscription. The library will keep growing.
19 tools · swipe through
Open Access
Session Timer
Reconcile scheduled-vs-actual start time. Soft chimes at the segments.
Sessions never start on the scheduled minute. Enter when it was supposed to start and when it actually started, pick a duration, and the timer takes care of the rest — with quiet chimes at each 15-minute boundary so you stay on track without watching the clock.
Pick a breathing pattern. Add a sound. Breathe out.
Guided breathing — Coherent, Box, 4·7·8, and more — in a fullscreen reset, with an optional ambient sound that can swell with your inhale. Audio's generated on the fly; nothing to download, nothing to load.
Draft warm, non-pushy testimonial asks — text, email, or card.
Three drafts — text, email, and a handwritten card — for asking a client to share what the session did for them. Warm, never pushy. Nothing typed here is stored.
Format a real client review into shareable square + landscape graphics.
Paste an existing review verbatim, add the reviewer's name, stars, and where it came from (Google, Yelp, Facebook). We render six on-brand cards — three color themes in both square and landscape — ready to download and post.
Describe the session the way you'd describe it to a colleague. We restructure it into Subjective / Objective / Assessment / Plan, ready to copy into your own EMR. Nothing typed here is stored; do not include client names or identifiers.
Model a rate increase, then draft how you'd tell your clients.
Slide your current and proposed rates, see what it actually changes for your monthly and annual take-home, and get three communication drafts — in-person, text, and email — for announcing the change without it feeling awkward.
Type a topic. Get a 5-7-5. Download three image variants.
Type a topic — fascia, the psoas, breath, the table — or hit Random. Out comes a properly-formed haiku, plus three downloadable image variants for Instagram or anywhere else.
A searchable library of massage & bodywork stickers — download any one as a transparent PNG or copy it straight to your clipboard.
Search the set and click a sticker to download it as a transparent PNG, or copy it to your clipboard to paste into a rich-text composer like Gmail, Slack, or Notion.
Compare your take-home as W-2, 1099, or private practice.
Adjust the shared assumptions at the top, then tune each scenario to your situation. Useful for the moment you're sizing up an opening at a spa, a chair-rental offer, or your own practice. Approximations only — see the footnote.
Slide your way through the rough cost to open and run a multi-room clinic.
Pen-and-napkin math for the multi-room idea before you commit to anything. Tune the startup costs, the monthly burn, and the revenue assumptions — see the total capital to open, the break-even, and how long it takes to recoup the investment. Sibling to the Add-on Clinic Launch, which carries the real-plan narrative.
A rolling calendar of stealable post ideas — for the days you should post but have nothing.
A month of ready-to-post ideas at a glance — one per day, each a short post you can copy and use as-is. No account needed. Click any day to read it; signed-in members can reshape it into another format in Studio.
MBLEx-style practice quizzes — for students prepping and therapists brushing up.
Original multiple-choice questions generated live to the seven MBLEx content areas, each with the reasoning behind the answer. Run a Quick 10 to warm up, drill a single content area, or — as a Member — sit the full 100-question timed mock. A study aid, not the real exam: Stay Sharp is independent and not affiliated with the FSMTB or the MBLEx.
Log daily aches on a 0–10 scale. Surfaces longitudinal trends so you catch problems early.
End-of-day check-in: name the spots you're tracking, rate each 0–10, and the tool surfaces trend nudges over weeks and months ("wrist trending up over the last 3 weeks"). For practitioners who want a longitudinal view of their own body.
Log the sessions you trade with peers. See who you've worked with, when, and the running balance.
Every practitioner trades — but the math gets fuzzy fast. Log each trade as it happens, see your history with each peer, and surface a running balance so nobody's quietly carrying the other. Includes session notes and an at-a-glance "who owes whom" view.
Plain-language week → shareable image of your upcoming availability.
Say your week the way you'd say it out loud — "Mon and Wed 10–4, Tuesday by appointment, Friday off." The tool parses it, lays it out as a week map in your brand, and gives you a shareable PNG ready for Instagram, email, or anywhere a client might be looking.
Your own page at kneadypeople.com/me/your-name — bodyworker link-in-bio with built-in SEO.
A link-in-bio mini-site built for bodyworkers. Headshot, bio, modalities, booking link, custom links, socials — all on a designed page that lives on kneadypeople.com so every page builds shared SEO for the community. Better than Linktree because it's designed for your work, not anyone's work.
Map the local businesses worth knowing — referral partners + marketing partnerships, in one search.
Enter your address + radius. Pick categories — chiros, PTs, primary care for clinical referrals; nail salons, gyms, yoga studios for marketing partnerships. Save the ones worth approaching, track contact status, and draft personalized outreach in Studio with category-specific templates.
An onboarded coach persona tuned to your modality, pricing, and goals. Ongoing conversational guidance.
Onboarding captures your modality, location, pricing, client mix, and goals. The coach persona is tuned to that profile and gives you conversational guidance — marketing, pricing, burnout, the awkward client conversations.
Coming soon
Add-onsoon
Clinic Launch
Plan the capital + monthly burn to open a multi-room clinic with employees.
For practitioners going beyond solo practice. Model the startup capital (build-out, equipment per room, licenses, software setup, marketing launch) and the monthly burn (rent, payroll, insurance, supplies). Outputs total investment needed, monthly break-even revenue, and the sessions-per-week target across N rooms.
🚧 The shop's under construction — nothing's for sale yet
A small shop, still being built — apparel for working hands, drinkware for slow mornings, and a hand-picked shelf of tools and books we actually keep around the practice.
A private community built by a massage therapist, for massage therapists and bodyworkers — sports, Thai, ashiatsu, craniosacral, structural, every flavor of hands-on work. Your conversations aren't mined, profiled, or sold to advertisers the way they are on social media — there's no feed algorithm and no one selling your attention. Just the people who do this work, talking shop: pricing, scope, retention, burnout, and the weird middle parts of running a practice.
What's insideMembers only
✓Spaces for every corner — General, Announcements, Practice, Modalities, and more, each with its own feed.
✓Host your own space — members can spin up and run a space of their own, around a modality, a city, or a niche.
✓Posts, comments, reactions & DMs— long threads or quick takes, images attached, and direct messages when it's one-to-one.
✓Events & live calls — office hours, AMAs, occasional workshops. RSVP, join live, watch the recording later.
✓Your data stays yours — no ads, no tracking-for-profit, no algorithm deciding what you see. A private room, not a product.
Built for the work, not the feed✦Built by one of us✦Tools that actually work✦For people who knead it✦
Built for the work, not the feed✦Built by one of us✦Tools that actually work✦For people who knead it✦
Built for the work, not the feed✦Built by one of us✦Tools that actually work✦For people who knead it✦
Built for the work, not the feed✦Built by one of us✦Tools that actually work✦For people who knead it✦
11 / Pricing
Three tiers. No tricks.
Open and free-with-an-account tools stay free, forever. Founding members lock in $15/mo (or $150/yr) for life — and Pro adds social scheduling for $10 more.
Free, forever
Free Tier
Use the open tools without signing up. Sign in (still free) for the second tier of tools and the basic directory listing.
