My name is Nick Peterka. I am a massage therapist. And I believe the people who do this work deserve better than what they currently have.
This world is full of massage therapists and bodyworkers who have dedicated their lives to the care of other human beings through touch — sports massage, Thai, ashiatsu, craniosacral, structural integration, lomi lomi, prenatal, oncology, every lineage of hands-on work.
Here's what a membership includes, laid out plainly. It's the stuff that makes the business side of bodywork less of a slog.
01
Content Studio
Drafts social posts, captions, emails, reel scripts, and blog posts in your voice. Pick the format, say what it's about, and it writes the first draft.
Live→
02
Tools
A library of small, focused tools: an earnings comparison, SOAP notes, a rate raiser, a session timer, brain breaks. All free.
Live→
03
Directory
A verified listing and a pin on the public map. It's early days and the directory is still small, but a listing here helps your search presence now, and we'll promote it widely as it grows.
Members→
04
Kneaded Goods
A small shop: shirts for working hands, mugs for slow mornings, and a shelf of the books and tools we keep around the practice.
Coming Soon→
05
Community
A private room for massage therapists and bodyworkers, in any kind of hands-on work. Posts, chat, photos and video, DMs, live sessions, and recordings.
Live→
06
News & Podcast
Kneady News is one email a week with the industry news worth knowing and the links I found useful. The Kneady People Podcast is conversations with practitioners who built something.
Coming Soon→
03 / The Studio
Stop staring at a blank screen.
The Content Studio drafts what you're writing, in your voice: Instagram posts, captions, reel and TikTok scripts, blog posts, LinkedIn posts, emails. I built it for massage therapists and bodyworkers because I got tired of bad templates.
✓Built on practitioner content, so it knows what fascia is and can talk about myofascial release without sounding like a wellness ad.
✓Writes in your voice. Paste in a few things you've written once and the Studio keeps your tone from then on, down to your modality and the way you talk about it.
✓Pick the format. Short post, long blog, reel script, email. The Studio follows each format's rules and pulls from a citation-checked anatomy and wellness library so the facts hold up.
Not sure what's worth saying? Pick a kind of post, then a topic.
04 / Directory
Get on the map early
Every member gets a verified listing and a pin on the public map. The directory is in its early days, so there aren't many of us on it yet. That's the reason to get on now: a listing on a site like this is good for your own search presence, and as the directory grows, Kneady People will promote it widely.
Mentor Match works like the Directory, but for practitioners looking for someone to learn from. Business coaches for pricing, scope, and growth. Burnout and mindset coaches. And teachers of the craft itself, like a seasoned Thai or craniosacral practitioner taking on students.
One library, two tiers. The free tools are free. The Members tier comes with a Founding Member subscription, and the library keeps growing.
21 tools · swipe through
Free
Session Timer
Track when a session was supposed to start versus when it did. Soft chimes at each segment.
Sessions never start on the scheduled minute. Enter when it was supposed to start and when it did, pick a duration, and the timer handles the rest, with a quiet chime every 15 minutes so you don't have to watch the clock.
Pick a breathing pattern. Add a sound. Breathe out.
Guided breathing (Coherent, Box, 4·7·8, and more) in a fullscreen reset, with an optional ambient sound that swells on your inhale. The audio is generated on the fly, so there's nothing to download.
Draft a warm, non-pushy testimonial ask as a text, an email, or a card.
Three drafts, as a text, an email, and a handwritten card, for asking a client to share what the session did for them. Warm without being pushy. Nothing typed here is stored.
Turn a client review into shareable square and landscape graphics.
Paste a review in word for word, add the reviewer's name, stars, and where it came from (Google, Yelp, Facebook), and you get six on-brand cards, three color themes in square and landscape, ready to download and post.
Describe the session in plain English and get a properly structured SOAP note.
Describe the session the way you'd describe it to a colleague. We restructure it into Subjective / Objective / Assessment / Plan, ready to copy into your own EMR. Nothing typed here is stored; do not include client names or identifiers.
Model a rate increase, then draft how you'd tell your clients.
Slide your current and proposed rates, see what it changes for your monthly and annual take-home, and get three drafts (in person, text, and email) for announcing the change without it feeling awkward.
A 60-second weekly check-in. Tap what you're seeing on your table, and see what the whole field is seeing.
Once a week, tap through a few quick picks: what's showing up on your table, and how your own week is going. No typing, about a minute. As more therapists check in, this becomes a live read on what the field is seeing, the “huh, everyone's got low-back this month” kind of thing. It's early days. Try the check-in now; the aggregate view starts once there are enough of us.
Type a topic. Get a 5-7-5. Download three image variants.
Type a topic (fascia, the psoas, breath, the table) or hit Random. Out comes a properly formed haiku, plus three downloadable image variants for Instagram or anywhere else.
A searchable library of massage and bodywork stickers. Download any one as a transparent PNG or copy it straight to your clipboard.
Search the set and click a sticker to download it as a transparent PNG, or copy it to your clipboard to paste into a rich-text composer like Gmail, Slack, or Notion.
Compare your take-home as W-2, 1099, or private practice.
Adjust the shared assumptions at the top, then tune each scenario to your situation. Useful for the moment you're sizing up an opening at a spa, a chair-rental offer, or your own practice. Approximations only; see the footnote.
Slide your way through the rough cost to open and run a multi-room clinic.
Napkin math for the multi-room idea before you commit to anything. Tune the startup costs, the monthly burn, and the revenue assumptions, and see the total capital to open, the break-even, and how long it takes to recoup. Its bigger sibling, the Clinic Launch add-on, builds the full plan.
A rolling calendar of post ideas you can steal, for the days you should post but have nothing.
A month of ready-to-post ideas at a glance, one per day, each a short post you can copy and use as is.
Click any day to read it. Signed-in members can reshape it into another format in the Studio.
MBLEx-style practice quizzes, for students prepping and therapists brushing up.
Original multiple-choice questions generated live across the seven MBLEx content areas, each with the reasoning behind the answer. Run a Quick 10 to warm up, drill a single content area, or, as a Member, sit the full 100-question timed mock. It's a study aid. Stay Sharp is independent and not affiliated with the FSMTB or the MBLEx.
Make a QR code for your booking link, page, or menu. Members can change where it points anytime without reprinting.
Generate a clean, on-brand QR code for any link and download it for your flyer, table, or window. Fixed codes are free. Founding Members get editable codes that live on kneadypeople.com, so you can repoint a printed code to a new destination whenever you like and see how many times it's been scanned.
Log daily aches on a 0–10 scale and see the trends over time so you catch problems early.
An end-of-day check-in. Name the spots you're tracking, rate each 0–10, and over weeks and months the tool points out trends ("wrist trending up over the last 3 weeks"). For practitioners who want a long view of their own body.
Log the sessions you trade with peers. See who you've worked with, when, and the running balance.
Every practitioner trades, and the math gets fuzzy fast. Log each trade as it happens, see your history with each peer, and keep a running balance so nobody's quietly carrying the other. Includes session notes and an at-a-glance "who owes whom" view.
Describe your week in plain language and get a shareable image of your availability.
Say your week the way you'd say it out loud: "Mon and Wed 10–4, Tuesday by appointment, Friday off." The tool reads it, lays it out as a week map in your brand, and gives you a shareable PNG for Instagram, email, or anywhere a client might be looking.
Your own page at kneadypeople.com/me/your-name. A link-in-bio for bodyworkers, with built-in SEO.
A link-in-bio mini-site built for bodyworkers. Headshot, bio, modalities, booking link, custom links, socials, all on a designed page that lives on kneadypeople.com, so every page adds to the community's shared SEO. Unlike a generic link page, it's built around the kind of work you do.
Map the local businesses worth knowing, referral partners and marketing partners alike, in one search.
Enter your address and a radius, then pick categories: chiros, PTs, and primary care for clinical referrals; nail salons, gyms, and yoga studios for marketing partnerships. Save the ones worth approaching, track where each conversation stands, and draft outreach in the Studio with templates for each category.
Track continuing-education hours toward your license renewal. Set your region's rules, log every course, and store the certificates.
Renewal sneaks up. Set your region's requirements once, total hours plus the buckets that matter (in-person, ethics, general), and watch a live countdown to your renewal date. Log each course against a bucket, attach the certificate, and re-download it anytime. Start from a template for your state or build your own. Every template is a starting point; confirm it with your licensing board.
Plan the capital and monthly burn to open a multi-room clinic with employees.
For practitioners going beyond solo practice. Model the startup capital (build-out, equipment per room, licenses, software setup, marketing launch) and the monthly burn (rent, payroll, insurance, supplies). Outputs total investment needed, monthly break-even revenue, and the sessions-per-week target across N rooms.
A private community built by a massage therapist, for massage therapists and bodyworkers in any kind of hands-on work. Nothing here is sold to advertisers, and there's no feed deciding what you see. It's the people who do this work, talking shop: pricing, scope, retention, burnout, and the weird middle parts of running a practice.
✓Full community — every space, DMs, live sessions, founders' channel + create your own Spaces
✓This rate, forever — even after it rises to $25
Founding Pro
Everything in Founding Member, plus social scheduling. Connect your accounts and schedule posts to Instagram, LinkedIn, Facebook, and more right from the Studio. Lock in the founding rate for life.
$25/ month$35
✓Everything in Founding Member — Studio, members tools, full directory profile, community
✓Social scheduling — connect your accounts and schedule posts to Instagram, X, LinkedIn, Facebook, Threads & more, right from Studio
✓This rate, forever — even after it rises to $35
14-day money-back guarantee. Cancel any time and keep access through the end of your billing period. See the fine print.
